{"id":556,"date":"2026-09-10T19:48:00","date_gmt":"2026-09-10T19:48:00","guid":{"rendered":"https:\/\/roomzero.es\/?page_id=556"},"modified":"2026-10-01T18:25:21","modified_gmt":"2026-10-01T18:25:21","slug":"articulos","status":"publish","type":"page","link":"https:\/\/roomzero.es\/en\/articulos\/","title":{"rendered":"Articles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"556\" class=\"elementor elementor-556\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-424f9f2 e-con e-atomic-element e-div-block-base e-default-div container_1 bg_white \" data-id=\"424f9f2\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"424f9f2\" data-e-type=\"e-div-block\" data-id=\"424f9f2\">\n    <div class=\"elementor-element elementor-element-c47dc9a e-con e-atomic-element e-div-block-base e-default-div flex-col-2 seccion-800px p_top_articulos \" data-id=\"c47dc9a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c47dc9a\" data-e-type=\"e-div-block\" data-id=\"c47dc9a\">\n    <div class=\"elementor-element elementor-element-f0bb105 e-con e-atomic-element e-div-block-base e-default-div e-f0bb105-dad00ec \" data-id=\"f0bb105\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f0bb105\" data-e-type=\"e-div-block\" data-id=\"f0bb105\">\n    \t\t\t<h1 data-interaction-id=\"7897826\" class=\"Inter_35px text_negro e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"7897826\">An\u00e1lisis y tendencias de estrategia, marketing y comunicaci\u00f3n en el sector hotelero.<\/h1>\n\t\t\t\t\t<p class=\"e-d13db7c-198188f e-paragraph-base e-default-p\" data-interaction-id=\"d13db7c\" data-e-type=\"widget\" data-id=\"d13db7c\">M\u00e1s ideas en <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/room-zero-branding-hotelero\/posts\/?feedView=all\"><strong><u>LinkedIn<\/u><\/strong><\/a><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5aaf0aa e-con e-atomic-element e-div-block-base e-default-div e-5aaf0aa-9a84aea \" data-id=\"5aaf0aa\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5aaf0aa\" data-e-type=\"e-div-block\" data-id=\"5aaf0aa\">\n    \t\t<div class=\"elementor-element elementor-element-9a189f0 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"9a189f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;622&quot;,&quot;columns&quot;:1,&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-622\"><\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"622\" class=\"elementor elementor-622 e-loop-item e-loop-item-1147 post-1147 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-539d3d7 e-con e-atomic-element e-div-block-base e-default-a card_articulo_1 \" data-id=\"539d3d7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"539d3d7\" href=\"https:\/\/roomzero.es\/en\/marketing-hotelero-para-hoteles-independientes-cuando-no-se-trata-de-vender-mas-sino-de-vender-mejor\/\" target=\"_self\" data-e-type=\"e-div-block\" data-id=\"539d3d7\">\n    <div class=\"elementor-element elementor-element-a24ef30 e-con e-atomic-element e-div-block-base e-default-div e-a24ef30-49b9c29 div_h_articulos \" data-id=\"a24ef30\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a24ef30\" data-e-type=\"e-div-block\" data-id=\"a24ef30\">\n    \t\t\t<div class=\"icon_cta_articulos e-svg-base e-default-div\" data-interaction-id=\"5ef907a\" data-e-type=\"widget\" data-id=\"5ef907a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width: 100%; height: 100%; overflow: unset;\" width=\"28\" height=\"29\" viewBox=\"0 0 28 29\" fill=\"currentColor\"><path d=\"M24 15V1H10\" stroke=\"black\" stroke-width=\"2\"><\/path><path d=\"M24 1L5 20\" stroke=\"black\" stroke-width=\"2\"><\/path><\/svg><\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"e2335ad\" class=\"e-e2335ad-eb84d3f e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"e2335ad\">Marketing hotelero para hoteles independientes: cuando no se trata de vender m\u00e1s, sino de vender mejor<\/h3>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5b2f899 e-con e-atomic-element e-div-block-base e-default-div e-5b2f899-0da7c1b \" data-id=\"5b2f899\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5b2f899\" data-e-type=\"e-div-block\" data-id=\"5b2f899\">\n    \t\t\t<p class=\"e-9cc0901-c52a853 e-paragraph-base e-default-p\" data-interaction-id=\"9cc0901\" data-e-type=\"widget\" data-id=\"9cc0901\">Por \u00c1ngela G. Caruncho | Managing Director<\/p>\n\t\t\n<\/div>\n\n<\/a>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"622\" class=\"elementor elementor-622 e-loop-item e-loop-item-709 post-709 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-539d3d7 e-con e-atomic-element e-div-block-base e-default-a card_articulo_1 \" data-id=\"539d3d7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"539d3d7\" href=\"https:\/\/roomzero.es\/en\/por-que-las-palabras-importan-en-la-marca-de-un-hotel\/\" target=\"_self\" data-e-type=\"e-div-block\" data-id=\"539d3d7\">\n    <div class=\"elementor-element elementor-element-a24ef30 e-con e-atomic-element e-div-block-base e-default-div e-a24ef30-49b9c29 div_h_articulos \" data-id=\"a24ef30\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a24ef30\" data-e-type=\"e-div-block\" data-id=\"a24ef30\">\n    \t\t\t<div class=\"icon_cta_articulos e-svg-base e-default-div\" data-interaction-id=\"5ef907a\" data-e-type=\"widget\" data-id=\"5ef907a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width: 100%; height: 100%; overflow: unset;\" width=\"28\" height=\"29\" viewBox=\"0 0 28 29\" fill=\"currentColor\"><path d=\"M24 15V1H10\" stroke=\"black\" stroke-width=\"2\"><\/path><path d=\"M24 1L5 20\" stroke=\"black\" stroke-width=\"2\"><\/path><\/svg><\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"e2335ad\" class=\"e-e2335ad-eb84d3f e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"e2335ad\">\u00bfPor qu\u00e9 las palabras importan en la marca de un hotel?<\/h3>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5b2f899 e-con e-atomic-element e-div-block-base e-default-div e-5b2f899-0da7c1b \" data-id=\"5b2f899\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5b2f899\" data-e-type=\"e-div-block\" data-id=\"5b2f899\">\n    \t\t\t<p class=\"e-9cc0901-c52a853 e-paragraph-base e-default-p\" data-interaction-id=\"9cc0901\" data-e-type=\"widget\" data-id=\"9cc0901\">Por Paula P\u00e9rez Bux\u00f3 | Content &amp; SEO Strategist<\/p>\n\t\t\n<\/div>\n\n<\/a>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"622\" class=\"elementor elementor-622 e-loop-item e-loop-item-558 post-558 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-539d3d7 e-con e-atomic-element e-div-block-base e-default-a card_articulo_1 \" data-id=\"539d3d7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"539d3d7\" href=\"https:\/\/roomzero.es\/en\/el-valor-estrategico-del-pr-para-los-hoteles-construir-autoridad-en-la-era-de-la-recomendacion\/\" target=\"_self\" data-e-type=\"e-div-block\" data-id=\"539d3d7\">\n    <div class=\"elementor-element elementor-element-a24ef30 e-con e-atomic-element e-div-block-base e-default-div e-a24ef30-49b9c29 div_h_articulos \" data-id=\"a24ef30\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a24ef30\" data-e-type=\"e-div-block\" data-id=\"a24ef30\">\n    \t\t\t<div class=\"icon_cta_articulos e-svg-base e-default-div\" data-interaction-id=\"5ef907a\" data-e-type=\"widget\" data-id=\"5ef907a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width: 100%; height: 100%; overflow: unset;\" width=\"28\" height=\"29\" viewBox=\"0 0 28 29\" fill=\"currentColor\"><path d=\"M24 15V1H10\" stroke=\"black\" stroke-width=\"2\"><\/path><path d=\"M24 1L5 20\" stroke=\"black\" stroke-width=\"2\"><\/path><\/svg><\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"e2335ad\" class=\"e-e2335ad-eb84d3f e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"e2335ad\">El valor estrat\u00e9gico del PR para los hoteles: construir autoridad en la era de la recomendaci\u00f3n<\/h3>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5b2f899 e-con e-atomic-element e-div-block-base e-default-div e-5b2f899-0da7c1b \" data-id=\"5b2f899\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5b2f899\" data-e-type=\"e-div-block\" data-id=\"5b2f899\">\n    \t\t\t<p class=\"e-9cc0901-c52a853 e-paragraph-base e-default-p\" data-interaction-id=\"9cc0901\" data-e-type=\"widget\" data-id=\"9cc0901\">Por \u00c1ngela G. Caruncho | Managing Director<\/p>\n\t\t\n<\/div>\n\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-6ee52f9 e-con e-atomic-element e-div-block-base e-default-div container_1 bg_verde \" data-id=\"6ee52f9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6ee52f9\" data-e-type=\"e-div-block\" data-id=\"6ee52f9\">\n    <div class=\"elementor-element elementor-element-e92152c e-con e-atomic-element e-div-block-base e-default-div seccion-1300px flex-col-2 \" data-id=\"e92152c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e92152c\" data-e-type=\"e-div-block\" data-id=\"e92152c\">\n    <div class=\"elementor-element elementor-element-524888b e-con e-atomic-element e-div-block-base e-default-div e-524888b-701ade1 \" data-id=\"524888b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"524888b\" data-e-type=\"e-div-block\" data-id=\"524888b\">\n    \t\t\t<h2 data-interaction-id=\"07a1b30\" class=\"H2_inter_40px e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"07a1b30\">Guiados por la estrategia. <br>Avalados por los resultados.<\/h2>\n\t\t<a class=\"elementor-element elementor-element-6622720 e-con e-atomic-element e-div-block-base e-default-a cta_primary \" data-id=\"6622720\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6622720\" href=\"https:\/\/roomzero.es\/en\/contacto\/\" target=\"_self\" data-e-type=\"e-div-block\" data-id=\"6622720\">\n    \t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"e67a5c5\" data-e-type=\"widget\" data-id=\"e67a5c5\">HABLEMOS DE TU PROYECTO<\/p>\n\t\t\t\t\t<div class=\"icon_cta_primary e-svg-base e-default-div\" data-interaction-id=\"8d28a5b\" data-e-type=\"widget\" data-id=\"8d28a5b\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width: 100%; height: 100%; overflow: unset;\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M23 15V1H9\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M23 1L4 20\" stroke=\"white\" stroke-width=\"2\"><\/path><\/svg><\/div>\n\t\t\n<\/a>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An\u00e1lisis y tendencias de estrategia, marketing y comunicaci\u00f3n en el sector hotelero. M\u00e1s ideas en LinkedIn Guiados por la estrategia. Avalados por los resultados. HABLEMOS DE TU PROYECTO<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art\u00edculos sobre Marketing y Branding Hotelero | RoomZero<\/title>\n<meta name=\"description\" content=\"Ideas, an\u00e1lisis y tendencias sobre marketing hotelero, branding, comunicaci\u00f3n y venta directa para impulsar marcas hoteleras. Descubre RoomZero Insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roomzero.es\/en\/articulos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art\u00edculos sobre Marketing y Branding Hotelero | RoomZero\" \/>\n<meta property=\"og:description\" content=\"Ideas, an\u00e1lisis y tendencias sobre marketing hotelero, branding, comunicaci\u00f3n y venta directa para impulsar marcas hoteleras. 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