AI VISIBILITY FOR HOTELS: SEO + GEO
Preparing your hotel for the way travellers now
search for and choose accommodation
We optimise your hotel’s digital presence to improve its visibility in search engines and increase its chances of being recommended by AI assistants.
Discover how we can help
Is your hotel ready to be recommended by AI?
Travellers are increasingly using AI assistants such as ChatGPT and Gemini to discover destinations, compare accommodation options and decide where to stay.
For your hotel to have a better chance of appearing in their recommendations, having a good website is no longer enough. You need to strengthen its digital presence and the signals that help these systems recognise it as a relevant option for each search.
Changing search habits in numbers.
*
Of Spanish travellers use AI to book their holidays.
*
Of Spanish Gen Z travellers use AI to plan and book their trips.
Growth in AI usage
compared with 2024.
*YouGov Survey, February 2026.
It’s not about appearing in every answer,
but about being relevant to the right searches.
A STRATEGY TO HELP AI RECOGNISE YOUR HOTEL AS A RELEVANT OPTION
RoomZero take a multi-faceted approach to your hotel’s digital visibility, helping search engines and AI assistants better find, understand and present your property.
We analyse what your potential guests are searching for and strengthen your brand, content, reputation and digital presence to reinforce the signals that make your hotel relevant and more likely to be recommended in each search context.
IMPROVE YOUR POSITIONING
THE FOUNDATIONS OF AN SEO AND GEO STRATEGY FOR HOTELS
Brand and Positioning
We define what sets your hotel apart and identify the travellers and searches for which its offering is particularly relevant.
Content and Context
We optimise your hotel’s content to clearly communicate what it offers, who it is best suited to, the experiences guests can enjoy and the needs it meets.
Technical SEO and
Information Architecture
We optimise the structure of your website and other digital channels to help search engines and AI systems find and accurately interpret information about your hotel.
Digital Consistency
We review your hotel’s information across key digital channels to identify inconsistencies and strengthen a clear, consistent online presence.
Online Reputation
We analyse your hotel’s reviews and online reputation to identify opportunities for improvement and strengthen the trust signals conveyed by your guests’ feedback.
Authority and External Visibility
We identify opportunities to increase your hotel’s visibility across relevant media outlets, publications and other sources that help strengthen its recognition and credibility.
GEO Performance Monitoring and Measurement
We monitor how your hotel appears in AI-generated responses, which queries it appears for, how it compares with competitors and which sources are referenced. We track changes over time to inform and refine the strategy.
OUR CLIENTS’ RESULTS
Hotels with distinct characteristics that drive traffic to their websites through an SEO and GEO strategy—ranging from Google searches to artificial intelligence assistants.
HOTEL · CASE STUDY 1
4-star urban hotel in Madrid.
Increase in sessions from
AI assistants following our audit
and optimisation work.
HOTEL · CASE STUDY 2
Small urban hotel in Catalonia.
Increase in sessions from
AI assistants following our audit
and optimisation work.
*Source: web analytics for RoomZero clients.
HOW WE IMPROVE YOUR HOTEL’S
SEARCH VISIBILITY
(01)
ANALYSE
YOUR CURRENT VISIBILITY
We review how your hotel appears in search engines and AI assistants, what information they find about it and how it compares with its competitors.
(02)
IDENTIFY OPPORTUNITIES
FOR YOUR HOTEL TO STAND OUT
We identify the searches, questions and traveller profiles for which your hotel is particularly relevant.
(03)
STRENGTHEN YOUR
HOTEL’S POSITIONING
We optimise your hotel’s content, website structure and the signals relating to its brand, reputation and authority to strengthen its digital presence.
(04)
MEASURE
AND IMPROVE
We track how your hotel’s visibility evolves across search engines and AI assistants to measure progress, identify opportunities and refine the strategy.
Do you know how your hotel appears
when travellers ask AI for recommendations?
Discover opportunities to improve
your hotel’s visibility across emerging search platforms.
Let’s talk about your project